Send an Email

Modified on 20 June

TicketSignup offers free, next-generation Email Marketing for ticket events and organizations. Send unlimited emails, upload unlimited contacts, personalize email with custom and event replacement tags, and design beautiful emails with our email builder.

Note: This guide is a reference for the next-gen email platform that we released in early 2022, currently labeled Email V2 in the race dashboard and Email in the ticket event dashboard. To learn the functions of our legacy email marketing system for races, go here.

Email Setup

To begin using Email Marketing, navigate to the Email tab in your Event Dashboard. Before sending emails, you must confirm your email settings. Prior to doing so, you will see an Email Setup Required message when attempting to send an email. Click the orange Set up Email button to be directed to the email settings.

Review and make any changes to the From and Reply To fields for Transactional and Marketing Emails:

Click Save Settings to confirm.

Note: You will not be able to make changes to the From Email Addresses. These will always be noreply@ticketsignup.io, noreply@givesignup.org, or noreply@runsignup.com, depending on the preferred domain you have selected. 

For more information on these Email Settings, you can view our help guide here.

Send An Email

We make it free and easy to send unlimited emails from TicketSignup. Our powerful contact lists let you send emails to contacts in TicketSignup and import unlimited contacts as custom lists. Our Email Builder makes it fun and easy to build beautiful emails in minutes!

To begin sending an email, navigate to Email >> Send Email in your Event Dashboard.

Select Recipients

The first step of sending an email is to select recipients. There are two major list types:

  1. Default TicketSignup lists: By default, TicketSignup generates lists of purchasers, ticket holders, and donors. Each time a new supporter purchases a ticket or makes a donation, they will be automatically added to the corresponding lists.
  2. Custom lists: The event director can add multiple lists of contacts that they would like to email through their Event Dashboard. For more information, view our Custom Email Lists help guide here.

You can sort and select your recipient list using the dropdown at the top, the search bar, or by scrolling down the page and finding the list you'd like to use:

Note: We continuously add default system lists to this as the email system gets developed.

Select the recipient lists that you would like to include/exclude in the email. The email will only be sent to recipients in the email lists that you have selected to Include. When you Exclude an email list, all email addresses in the Excluded list that are also in the Included list will be removed from the email recipient list. 

For example, if you uploaded a custom list of past participants and you wanted to encourage them to sign up for your current event, you may want to exclude your current ticket purchasers (ie. All Ticket Purchasers). This would prevent the email from being to sent to supporters who already purchased tickets to your current event under that email.


Once you have selected which recipients you would like to include/exclude, you can add your email Subject:

Now it’s time to create your email! Select Create Email to move into the email builder.

Building Your Email

In the Email Builder, you can create or choose a design. Within the first tab, System Templates, you will choose between three options for creating your email:

  • Start from Scratch
  • Basic Template
  • Use Your HTML

Note: There are two tabs on this screen: System Templates contains the three options above for creating an email. See below for additional details on System Templates. Your Saved Templates include all of the templates that you have created, under Email >> Templates, and saved for this event.

Start From Scratch

You will be taken to our Email Builder where you can add sections and content. By default, you will have your logo, event name, a Sign Up button, and a Donate button (if donations are enabled) in your email header and your logo, event name, and an unsubscribe link in your email footer:

From here you can edit the header, footer, and middle content sections. See the Email Builder help guide for more information here: https://help.ticketsignup.io/support/solutions/articles/17000134314-email-builder

Basic Template

We currently offer a basic template option to help you get started building your email. This is quite similar to starting from scratch, but gives you a default section already added to your email to begin your design:

From here you can edit the header, footer, and middle content sections. See the Email Builder help guide for more information: https://help.ticketsignup.io/support/solutions/articles/17000134314-email-builder

Use Your HTML

If you have designed an email template using another tool, you can export the HTML code and use it to build your template in Email Builder. In the Email Builder design board, you have two places where you can input your HTML:

Once you have finished building your email, click Continue

You will return to the Send Email page where you can make changes the the recipients and subject and view a Desktop and Mobile preview of your email content. If you need to make any additional changes to the content, click the edit icon in the top right corner of the content section: 

Send or Save Email

The last step before sending the email will be to Review Emailor you can choose to Save as Draft by selecting from the options at the bottom of the Send Email page:

Review and Send

Once you have finished making changes to your recipients, subject and content, and you are read to send the email, click the blue Review Email button.

This will take you to the Confirm Email page where you can view your Email Summary

Sending Time

Select when you would like to send the email. You can choose to Send Immediately or Schedule a Send Date & Time

Note: Send times are approximate. It can take several minutes for the email to actually send to recipients, even if you select to send the email immediately.

What kind of email is this?

In the top left corner of the page, you can select whether the email is a Marketing or Transactional email from the drop down. Transactional emails are emails you send because of a specific action a person did. For example, you could send a pre-event email for check in to all ticket purchasers. Marketing/Promotional emails are used for promotion and engagement with your customers. For example, you could send emails to past attendees to encourage them to sign up for your upcoming events.

Recipient Lists

In the top right corner of the page, you can view the Recipients Lists you have selected to include/exclude and an estimated recipient count based these lists. 

Deduplication Options

Under the Recipients List section, there is a Deduplication Options dropdown where you can select from 3 deduplications options: 

  • Email, Name, and Placeholders: Emails will send to every contact with a unique email, name and placeholders. This is the default deduplication setting for ticket events. This option is relevant for events that collect each ticket holder's contact and want to send personalized information. For example, if you send out a pre-event email for an event that includes placeholders such as QR code, ticket number, etc., each person will receive an email even if they have the same email address.
  • Email Only: Emails will only send to unique email addresses.
  • Email and Name: Emails will send to each unique name and email combination on the list.

For more information on these options, you can view our blog post here.

Email Preview

Lastly, you can, once again, view a Desktop and Mobile preview of your email content:

You can Send a Test Email or go back an Edit the Email using the gray buttons at the top of the Email Preview section:

When sending a test email, you will have the option to input the email address that you would like to send the email to: 

Note: Test emails will NOT include attachments or use replacement tags.

If you need to change anything about the email, you can do so by clicking the Edit Email button to return to the Send Email page.

When you are ready to send your email, click the blue Send Email button. You will receive a pop up to confirm that you are ready to send the email with a reminder of the estimated number of recipients: 

When you click Send Email, the email will be scheduled for delivery: 

If you made a mistake, you can choose to cancel the email before it has processed to send by clicking the red Cancel button. 

Save As Draft

If you are not yet ready to send the email, you can click Save As Draft. You can find your saved drafts under Email >> Manage Emails >> Drafts Emails:

Note: The email drafts will keep the same content, subject (if added), and recipient list (if selected). 

From here, you can take action on the draft emails using the options in the Actions column. 

Edit Draft Email

The edit icon will direct you to the Send Email page where you can make edits to the email content, subject and recipients, which you can then Save As Draft again (to re-save the same draft) or Review Email and follow through with sending the email.

Delete Draft 

Click the trashcan icon to delete the draft. 

Sent Emails

Once you have sent the email, it will show under Email >> Sent Emails

Note: This table will show emails that have already been sent to recipients AND emails that have been scheduled for delivery. You can click into the ID to view more information about the email and cancel the email if it has not yet been sent.

Once the email has been sent, you are finished! See below for some great examples of emails:

Example 1:

Example 2

Example 3

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